Bangalore, June 26, 2014
Champion Marketing Ventures, a division of Champions Group launched today "AABOLI" - a fast evolving trend fashion apparel brand online Pan India and Globally.
Champions Group, a leading business conglomerate diversified in multiple divisions of business like experiential travel, digital, data digitization and marketing, cloud analytics and retail, etc. has now ventured into fast booming e-tail sector.
Mrs. Hema Malini, Managing Director of AABOLI announced that "The new age eclectic brand’s collection comprises of an exciting range of Women's wear and contemporary accessories, embodying the distinctive craftsmanship and aura of contemporary Women's fashion reflecting the brand’s distinctive mantra which is “Wear it to Believe it”.
More details on same can be obtained at www.AABOLI.com where in going and buying online has become a much preferred way to shop for in the present new age era.
e-Commerce sites have revolutionized the Online Shopping experience cycle in India and the think tank team of Chanpions Group has enabled further strong channel alliance tie-up's with leading e-commerce portals like Flipkart, eBay, Amazon, Myntra, Jabong, Snapdeal etc. and more in days to come.
“This alliance strategy and a ‘Capability Maturity model’ in context of massive e-tail evolution would help us further expand the brand’s accessibility and reach in India and globally in days to come,” adds Subhakar Rao Surapaneni, Chief Mentor, Champions Group.
Commenting on the alliance tie-up, Sanjay Mehta, Director, Champions e-tailVenture and Brand Head of AABOLI says "We have now tied up with top10 e-commerce sites like Flipkart to retail online and are growing this aggressively in days to come where e-tail will be a connect to context factor with respect to various segments of buyer personas online”.
Mr. Awadesh Mehta, CFO, Champions Group sums it up "e-Commerce has come off from a nascent to a universal acceptance age in India, with more Indians logging online to make purchases. With our strategic alliance collaboration, we envision to make “AABOLI expand its online stoical footprint and reach a wider set of audience globally with higher footfalls and better positioning statements.”
Champions Group forayed in a big way into e-commerce industry in 2013 with the prime objective of making its e-Commerce channel complement its full-fledged robust current Marketing Strengths to reach the discerning Indian audience with a plethora of ‘available to wear’ instant and contemporary fashion options.
AABOLI’s nascent journey began with a partnership with tier1 e-Commerce portals like SnapDeal.com, eBay.com, Amazon.in, Jabong.com, yebhi.com, LimeRoad, Homeshop18 etc. to market and position its products and over the past year, it has expanded its e-tail footprint by making its products available on leading multibrand outlets such as Lifestyle chain of stores and is expanding its footprint by also making its products available at outlets across the country.
AABOLI brand is now available at over a dozen premium web destinations across the country and the number is set to grow more to most online sites by the end of 2014.